cool kid is a vision with a story attached. the story of cool kid begins with an attitude. we call it a state of mind. it is associated with an authentic and open-minded soul with an aura of mystery. the cool kid can be found in any age group. it is your soul that cannot age, it can only last forever. throughout our concept, we desire that you feel cool not only by wearing cool kid items, but also by wearing your body. your body is your accessory in this world. cover it with a cool mindset.